In 2020, Dior, a global beauty and fashion brand, launched the ‘67 Shades of Dior’ influencer marketing campaign to promote the different shades of its Forever Foundation. Result? Their engagement rate increased by 120% and audience reach grew by 33%. It’s not just these big brands leveraging the power of influencer marketing. Even small businesses […]
We’ve all heard about the General Data Protection Regulation (GDPR). It’s a data privacy thing, right? In essence, yes. But, for businesses, it signifies a fundamental shift in how they interact with and stay in touch with their customers and target audience. For instance, Meta was issued with a hefty fine of 1.3 billion dollars for not […]
Step 1: Prepare your data Before learning how to create a stacked bar chart in Excel, ensure your data is organized correctly. Your data should be in a table format, with categories in the first column and series names as headers in the following columns. Open a blank Workbook in Excel and insert these values. […]
Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. Digital marketing involves many of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional […]
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!