In 2020, Dior, a global beauty and fashion brand, launched the ‘67 Shades of Dior’ influencer marketing campaign to promote the different shades of its Forever Foundation. Result? Their engagement rate increased by 120% and audience reach grew by 33%. It’s not just these big brands leveraging the power of influencer marketing. Even small businesses […]

Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. Digital marketing involves many of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional […]